KMBN 203 Business Research Methods, AKTU MBA Semester 2

Abhishek Dayal

Welcome to the dedicated web page for the AKTU MBA Semester 2 course on Business Research Methods (KMBN 203). This comprehensive and dynamic course is designed to equip students with the essential skills and knowledge required for conducting effective business research.

Semester 2
Business Research Methods
KMBN 203

KMBN 203 Business Research Methods, AKTU MBA Semester 2
KMBN 203 Business Research Methods, AKTU MBA Semester 2

Table of content (toc)

In today's data-driven business environment, the ability to conduct rigorous and insightful research is essential for making informed decisions, solving complex problems, and driving organizational success. This course aims to equip students with the knowledge and skills necessary to design, conduct, and analyze research studies effectively.

Unit 1 - Business Research Methods

1 Research: – Definition, Meaning, Importance
2 Types And Qualities Of Research
3 Research Applications In Functional Areas Of Business
4 Emerging Trends In Business Research
5 Research & The Scientific Method: Characteristics Of Scientific Method
6 Steps In Research Process
7 Concept Of Scientific Enquiry: – Formulation Of Research Problem
8 Management Question – Research Question – Investigation Question
9 Research Proposal – Elements Of A Research Proposal
10 Drafting A Research Proposal
11 Evaluating A Research Proposal

Unit 2 - Business Research Methods

1 Research Design: Concept, Features Of A Good Research Design
2 Use Of A Good Research Design
3 Qualitative And Quantitative Research Approaches
4 Comparison Qualitative And Quantitative Research Approaches
5 Pros And Cons Qualitative And Quantitative Research Approaches
6 Exploratory Research Design: Concept
7 Types: Qualitative Techniques
8 Types: Projective Techniques
9 Depth Interview
10 Experience Survey
11 Focus Groups
12 Observation
13 Descriptive Research Designs: Concept, Types
14 Descriptive Research Designs: Uses
15 Concept Of Cross-Sectional And Longitudinal Research
16 Experimental Design: Concept Of Cause
17 Causal Relationships
18 Concept Of Independent & Dependent Variables
19 Concomitant Variable, Extraneous Variable
20 Treatment, Control Group

Unit 3 - Business Research Methods

1 Scaling & Measurement Techniques: Concept Of Measurement
2 Need Of Measurement
3 Problems In Measurement In Management Research
4 Validity And Reliability
5 Levels Of Measurement:
6 Nominal
7 Ordinal
8 Interval
9 Ratio
10 Attitude Scaling Techniques: Concept Of Scale
11 Rating Scales Viz
12 Likert Scales
13 Semantic Differential Scales
14 Constant Sum Scales
15 Graphic Rating Scales
16 Ranking Scales
17 Paired Comparison & Forced Ranking – Concept And Application

Unit 4 - Business Research Methods

1 Sampling
2 Concepts: Defining The Universe
3 Concepts Of Statistical Population
4 Sample
5 Characteristics Of A Good Sample
6 Sampling Frame
7 Sampling Errors
8 Non Sampling Errors
9 Methods To Reduce The Errors
10 Sample Size Constraints, Non Response
11 Probability Sample
12 Simple Random Sample
13 Systematic Sample
14 Stratified Random Sample
15 Area Sampling
16 Cluster Sampling
17 Non Probability Sample
18 Judgment Sampling
19 Convenience Sampling
20 Purposive Sampling
21 Quota Sampling
22 Snowballing Sampling Method
23 Determining Size Of The Sample
24 Practical Considerations In Sampling And Sample Size
25 Sample Size Determination

Unit 5 - Business Research Methods

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Throughout this course, students will explore a wide range of topics related to business research methods, including research design, data collection techniques, sampling methods, survey design, qualitative and quantitative data analysis, hypothesis testing, and research ethics. By studying these topics, students will develop a deep understanding of the research process and gain practical experience in applying research methods to real-world business problems.

The course curriculum is designed to blend theoretical concepts with practical applications, allowing students to gain hands-on experience with research tools and techniques. Through case studies, projects, and interactive exercises, students will learn how to formulate research questions, design research studies, collect and analyze data, and draw meaningful conclusions that inform business decision-making.

Our experienced faculty members bring a wealth of expertise in business research methods, ensuring that students receive the latest industry insights and best practices. Additionally, students will have the opportunity to engage in discussions, workshops, and guest lectures to deepen their understanding of research methodologies and their applications in various business contexts.

By the end of this course, students will not only have a solid foundation in business research methods but also possess the analytical skills and critical thinking abilities necessary to conduct high-quality research and contribute valuable insights to organizations across industries.

We are excited to embark on this journey with you as we explore the fascinating world of business research methods together.